The Labor Party: NowSourcing is a little pocket of cool in a galaxy far, far away

The Labor Party is an ongoing feature highlighting cool office spaces that strive to keep Louisville weird, competitive and productive.

NowSourcing is located in the 'burbs. | Photo by Sara Havens

NowSourcing is located in the ‘burbs. | Photo by Sara Havens

Company Name: NowSourcing

Website: www.nowsourcing.com

Description: “NowSourcing is an award-winning nationally recognized infographic design agency.”

History: NowSourcing was founded in 2005 by tech virtuoso Brian Wallace, who relocated to Louisville from New York shortly after Sept. 11, 2001. The company was one of the first in town to offer social media marketing and advertising services, but as that field populated, Wallace narrowed his company’s focus to designing unique, informative and award-winning infographics for clients around the world.

Location: 9400 Williamsburg Plaza, Ste. 140

What we found:

NowSourcing is a tiny pocket of cool among cookie-cutter office buildings in the East End, and once you step through the office door and shake off the chain restaurants and shopping centers, you’re transported to a galaxy far, far away. And this galaxy is populated with a mix of progressive, hip techies and art majors who design infographics for some of the country’s biggest names.

Brian Wallace lines 'em up. | Photo by Jon Jackson

Brian Wallace lines ’em up. | Photo by Jon Jackson

Does Twitter ring a bell? How about Google, Pepsi, Lexus, Red Bull, Skype, National Geographic, Maker’s Mark or Humana? All have relied on NowSourcing’s unique talent to take a complicated idea and boil it down into graphic form.

When you first walk into the warm, comfy offices, banners of some of their most popular work are displayed along the walls as sort of a Hall of Fame reminder of their milestones.

Founder Brian Wallace and content promotion specialist Maggie Kimberl gave me the full tour, and most of the staff of 18 were happy to show off their space and babysit my dog, who joined me that day to crash the office. Wallace shared his story of starting out in IT in New York City, and how that led him and his wife to Louisville. He seems like one of those guys who’s always just one step ahead of tech trends — and so he started NowSourcing in his basement when he became bored with IT.

The Re-Education Center

The Re-Education Center

The centerpiece of the office is known as “The Re-Education Center,” which is a hubbub of old TVs, VCRs and other outdated technologies whose time has come and gone. The afternoon I stopped in, “Star Wars” was playing on the seven TVs included in the display.

The employees can decorate their offices as they see fit, and if they need a break, there are pool and air hockey tables, as well as comfortable couches. Other amenities include a dart board, ping-pong table, lava lamps, an old TV that grows plants, chalk board art, mannequins, a creepy Jack in the Box staring down from the ceiling and much more. It’s best not to ask why with some of these things and just assume it leads to inspiration, and inspiration leads to ideas.

As my tour came to an end, we circled back around to The Re-Education Center. It was then that it all came clear — much like technology, the key to running a successful business, creating useful graphics and being on the edge of the next big thing is knowing where you’ve been and not being afraid of where you’re going.

The NowSourcing staff includes (front) Kari Yates, Sieanna McFarland, Amanda Roberson; and (back) Jon Jackson, Julia Pierce, Jacob Pinson, Brian Wallace, Maggie Kimberl

The NowSourcing staff includes (front) Kari Yates, Sieanna McFarland, Amanda Roberson; and (back) Jon Jackson, Julia Pierce, Jacob Pinson, Brian Wallace, Maggie Kimberl

Here are more scenes from the NowSourcing offices: