After a three-year drought, Louisville has won five Silver Telly Awards, the highest honor in the national awards honoring “film and video productions, groundbreaking web commercials, videos and films, and outstanding local, regional, and cable TV commercials and programs.”
This year’s local winners include the Louisville Convention and Visitors Bureau, ad agencies and a recent high school graduate.
The awards were founded in 1979 to celebrate commercials, and other categories were added soon after. The last time a Louisville entity won a Telly Award was in 2013.
“Over the years, we’ve seen a lot of great work coming out of Louisville agencies,” AdFed Louisville president Dan Dry told Insider. AdFed is a professional membership organization for the advertising industry.
“As an industry, we recognize this work immediately when we see it, but it’s nice to see it validated by a third party, especially one as well-respected as the Telly Awards. I also have to say I think this gives validation to the AAF-Louisville being the AAF Division I National Club of the Year for the second year in a row — we just have great talent here.”
Our neighbor, Cincinnati, despite being bigger and having a robust advertising industry, did not win a single award this year. “There are well-respected agencies in Cincinnati, and you’re right, it’s a much bigger market,” Dry said. “I think it all ties back to great advertising and marketing work happening right here in our own backyard.”
Dry works for PriceWeber, which won a Silver Telly for a 15-second ad for Korbel Champagne. PriceWeber PR manager Charissa Acree told IL that the ad will run four times this Saturday on NBC during the coverage of the Iron Man World Championship.
Vimarc won an award for a commercial promoting the Outlet Shoppes of the Bluegrass in Simpsonville, Ky., specifically its accessibility from both Lexington and Louisville. This clever video involves wordplay on the term “commonwealth” and lauds the similarities between the two biggest cities in Kentucky.
Speaking of loving Louisville, the LCVB created a three-and-a-half minute video celebrating our fair city. It’s called “Louisville: Home of all things Great.” The video begins with a piece about the late Muhammad Ali and goes on to tout dozens of uniquely Louisville things, including: My Morning Jacket, the Humana Festival of New American Plays, Garage Bar, benedictine, and more.
Perhaps the most exciting Telly winner is recent St. Xavier High School graduate Mark Vogt and his production company MAV Films. The Telly was for the trailer for his movie “East Point.” Vogt is already an accomplished filmmaker and has won a number of awards from the Ohio Valley Chapter of the National Academy of Television Arts and Sciences.
The Telly Awards receive up to 12,000 entries annually. Judges rate entries on a 10-point scale; generally entries scoring 9.0 or more earn a Silver Telly. Approximately 7 percent of entries earn that honor.