Jeffrey Smith is a man of many titles and talents. He’s the owner and publicist at Crash Avenue, a successful music publicity firm with offices in Brooklyn and Vancouver. He’s also the owner and managing partner of Do502, a website that lists events in town you need to know about. Added to those roles, he’s been (and still is, in some cases) a musician, marketing director, entrepreneur, and man about town.
This Friday, Nov. 13, Do502 celebrates its one-year anniversary with a free hip-hop concert at the Mercury Ballroom. Featuring top local names like Jalin Roze, 1200 and Nick B., the party transformed from a celebration of the one-year milestone to a salute to the Louisville hip-hop scene, Smith says.
“Our goal on Friday — and forever — will be to shine as much light on the depth of talent our city has to offer,” he explains. “Be it an emcee, a singer-songwriter, a chef or two ladies in a food truck hocking amazing doughnuts, much of Louisville has yet to discover how diverse and talented we are across the entire city.”
Smith is thrilled the listings website took off the way it has, and professes he couldn’t have done it without the help and dedication of general manager Amelia Stevens and content manager Mitchell Morris.
Do502 has etched a place among the city’s top websites, and its partnership with many media outlets — including Insider — benefits both companies and helps spread the word of hundreds of the city’s events each month.
“As far as our place in the network of other cities involved in this platform, I’m proud to say that we’ve crushed our first year of operation,” Smith adds.
His team created the successful #HowWeLou hashtag that helped launch the site and perpetuate its attitude. Smith won’t reveal too much about what the next year holds, other than celebrating tacos, expanding its “Free Week” of music events (in late January), and possibly putting together a new Valentine’s Day concept.
Until then, Do502 will continue to churn out event listings every day, of which even Smith builds his calendar from.
“Do502 has opened my eyes to so many great things hiding in the nooks and crannies of Louisville,” he says. “It has only made me that much more excited about the future of Louisville and our narrative flowing through that continued growth.”
The Do502 Hip Hop Birthday Party will be held on Friday, Nov. 13, at 9 p.m. at the Mercury Ballroom. Tickets are free for the 21-and-over event, but you must RSVP here. Doors open at 8.
Before Smith picks out his suit and tie for the big bash, he answered seven very important questions …
What’s the most surprising thing on your Bucket List?
I would have to say the bucket atop the original KFC in Corbin, Ky. I lived the years 6 through 18 basking in its glow.
What poster was on your wall in junior high?
The shot from Whitney Houston’s debut was hanging in the same room as David Lee Roth’s solo debut … if that’s not confusing, what is?
If you were mayor, to whom would you give the key to the city?
There’s a key? Sean Bailey.
What are your preferred pizza toppings?
BoomBozz’s Quattro: mozzarella with Italian sausage, prosciutto, artichokes and portobello mushrooms.
If you could be any age for a week, what would it be?
90 — I want to know what it feels like to be 90 so I can see if this working out and eating relatively healthy is worth not eating pizza and tacos every day.
What famous person do people say you resemble the most?
When I lived in Nashville, everyone would say I looked like a bald Andre Agassi … but that was the 1995-98 Jeffrey Smith. I have no idea now. I’m going to opt for modern-day Bruce Willis, because of bald + white goatee/beard = we all look alike.
Who would you most like to be stuck with in an elevator?
Loaded question, my friend. Do we already know each other? Are we going to be in there for days? Do I need to consider if I could eat them to survive? I’m going to go with the safe answer and say the person who can fix the elevator the fastest.