OOHology makes big move, acquires video production firm

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Louisville’s OOHology says its newest acquisition ought to make it the top video ad agency in the area. On Wednesday, the firm announced it purchased Engage Video, an Indianapolis video production firm, which OOH says will expand its video services threefold. OOH, a web design and branding agency in Louisville, also has offices in Indianapolis, Cincinnati and Chicago.

In an email to IL, OOH’s Associate Creative Director Brad Luttrell said that over the past few years, the firm’s had to battle bigger, more traditional agencies, “and we fully expect this move to put us at the top of the list of video agencies in the region.” The move also will boost OOH’s Indy office.

In conjunction with buying Engage, OOH also is releasing new website development and digital services that they say will be paired with the firm’s new video capabilities. Charles Eltringham, president of Engage, will be OOH’s director of video.

Stock Yards Bancorp praised as just about the perfect regional bank

stock-yards-bank-300x225The money mavens at Seeking Alpha have taken a good, long look at Louisville’s Stock Yards Bancorp, and do they ever like what they see.

Analyst Stephen Rosenman loved that Stock Yards is stable, made smart loans, didn’t explode during the recession, and has smart management. He loved that Stock Yards breezed through the Great Recession, with strong returns on its assets, and that it’s only gotten stronger since things have turned around. The bank also didn’t need any rescue dollars from TARP, because almost none of its loans tanked. Specifically, Stock Yards saw a default rate of just 0.40 to 0.59 percent during the banking debacle, which is amazingly small compared with the disasters at other banks.

“In short, the bank thrived in both good and bad times, and it did so because it has not veered from its mission: making plain vanilla commercial and residential loans to credit-worthy borrowers,” he wrote.

Imagine that, a bank that thrives because it realizes it’s supposed to be a bank.

Rosenman also loved how opportunistic Stock Yards’ execs were, buying Bancorp Inc. in 2012 when other banks were afraid or unable to make such moves. Stock Yards also grabbed market share during the recession, because it had the resources to do so.

Finally, he likes how firm management has purchased stock every single month over the past 12 years. That’s commitment. If there’s a downside, it’s that Stock Yards is a relatively expensive stock, with a price-to-earnings ratio of 14. But it pays a nifty 2.7 percent annual dividend, so that takes out some sting.