The owners of Eiderdown have shut the restaurant temporarily, saying they “feel as if we have forsaken many of you, our closest friends and neighbors.”
Owners Heather Burks and James Gunnoe on Saturday posted a letter to Facebook, writing that the original idea for Eiderdown was to be a European-inspired Southern restaurant for the Germantown-Schnitzelburg neighborhoods to enjoy. They apologized for straying from that mission.
“Walking along Texas, Mulberry and Hoertz last Saturday, I realized how crazy it is, in such a densely populated section of Louisville, how few neighborhood folks Eiderdown regularly connects with because we have priced ourselves right off their radars. Right off YOUR radars,” the pair wrote.
Insider Louisville reached out to the owners who declined to comment Monday about the revamp.
While people have traveled from all across Louisville to eat at Eiderdown, Burks and Gunnoe said in the Facebook post that they realized they had outpriced the neighborhood’s residents, many of whom are younger or blue-collar residents who’ve lived there for years.
It was time to make some changes, the owners said, so the restaurant, at 983 Goss Ave., closed this past weekend and will reopen Tuesday, Feb. 7, the letter said.
When it reopens, Eiderdown will serve more German food — schnitzel, house sausages, house sauerkraut, potato soup, pretzels and spätzle — as well as more vegetarian options, according to the letter by Burks and Gunnoe.
And prices will drop, they stated, promising quality won’t. The entrees on its most recent fall menu ranged from $11 to $32.
“More sandwiches, fewer entrees, no $32 anything,” according to the letter. However, that also means that some local meats will be cut from the menu, they said.
The Nachburger, which includes bacon and Kenny’s Colby cheese on a Breadworks brioche bun, and the Sunday Sitdown, roasted chicken with collard greens and sausage grits, will still feature locally sourced meats, the Facebook post assured readers.
Eiderdown already has a substantial beer and cocktail menu, but when it reopens, the list will include liters, half liters and half pints of more German beers, including some “out-of-the-way styles” from smaller German breweries. Eiderdown also will add a couple IPAs, Belgian beers and Miller Lite.
“We are really excited about these changes and feel like they will help Eiderdown nestle back into what we’d always intended it to be,” Burks and Gunnoe wrote. “We will open back up on Tuesday, Feb. 7 as a more embraceable restaurant that we hope you will be proud to have as part of the neighborhood.”
Comments on Eiderdown’s Facebook page were mostly supportive, with a few putting in special requests to ensure the Sunday Sitdown wouldn’t disappear off the menu.
Eiderdown isn’t the only restaurant in the Germantown-Schnitzelburg area to close down temporarily and change.
Germantown Craft House owners closed their location at 1030 Goss Ave., saying it cannibalized the original Frankfort Avenue restaurant. They decided to close it and open a new concept there.
Some Facebook commenters said they were unsurprised given the prices at the Germantown Craft House; however, one of the owners told IL that he didn’t believe that was not the main factor.
Originally, the new concept was supposed to be called Devil’s Due, but The Courier-Journal reported that the concept would be called at the Goss Ave Pub. The owners did not return multiple calls from Insider Louisville.
The new pub will feature arcade games and a mix of beers from local and national companies. The menu features sandwiches, wings, tacos, soup and Bavarian pretzels; entree prices range from $6.95 to $12.95. The Goss Ave Pub is opening Monday at 11 a.m.