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More Heine Bros., fewer Wal-Marts?

The Louisville Independent Business Alliance in partnership with Louisville Metro government are querying south Louisville residents about the types of locally owned businesses they’d like to see in their neighborhoods.

The four-question survey takes less than five minutes and can be completed online here. Registrants who complete the survey by Jan. 31 will be entered to win a “Keep South Louisville Weird” T-shirt.

The survey is part of LIBA’s “Keep South Louisville Weird” campaign, which seeks to support independent businesses in the South End and attract new independent businesses to south Louisville, according to a news release.

“People often associate independent businesses with the Highlands or Frankfort Avenue, but they’re in all areas of town, with many in south Louisville,” Jennifer Rubenstein, LIBA director, stated in the release. “Not only do we want to bring awareness to those businesses, we want to bring more of them to the area.”

From the release:

Independent businesses are owned by Louisville-area residents and are unique to our city (i.e., not a chain). They contribute to the distinctive character of our neighborhoods and keep more dollars circulating within our community. Some examples include places like Heine Brothers’ Coffee, Stock Yards Bank, Khalil’s, LeLe’s Boutique and Wild & Woolly Video.

According to a study completed by LIBA in conjunction with the American Booksellers Association, for every $100 spent in the Louisville area at a locally-owned, independent business, $55 is reinvested locally, whereas only $14 is reinvested when that same money is spent at a national chain.

For more information on the “keep Louisville weird” and “keep South Louisville weird” campaigns, visit the LIBA website here.

About the Louisville Independent Business Alliance: The mission of LIBA is to preserve the unique community character of the Metro Louisville area by promoting locally-owned businesses and to educate citizens on the value of buying locally. LIBA celebrates 10 years of “Keeping Louisville Weird” in 2014.