KentuckyDerbyNo matter what your Derby party host says, no TV screen or batch of mint juleps beat being at the track on the first Saturday in May. The sights, the sounds, the madness — it’s all part of a visceral experience that’s impossible to put into words.

Veteran sportswriter Bill Doolittle knows this, and that’s why his latest book on the fastest two minutes in sports, “The Kentucky Derby: Derby Fever, Derby Day, and the Run for the Roses,” comes equipped with new technology that enhances the reading experience.

Co-published by Shircliff Publishing and Carpe Diem Books, the coffee-table book features Digimarc Discover technology, which incorporates digital watermarks throughout that link to an app where you can pull up rare racing videos, interviews and archives. More than 200 pages of photos, essays, personal memories and more trace the origins of the Kentucky Derby from its start in 1875 to last year’s Triple Crown-winning hero, American Pharoah.

Doolittle covers the Derby for various local publications like LEO Weekly and Louisville Magazine. He also was part of the design team that helped create the Kentucky Derby Museum at Churchill Downs and has written several book on the topic.

Famed jockey Laffit Pincay Jr. — who won the Kentucky Derby aboard Swale in 1984 — and his son Laffit Pincay III wrote the foreword, and many of Louisville’s best photographers contributed photos.

“The Kentucky Derby” is available at area bookstores and online for $50.