speakerarray2014If Louisville Digital Association members have been a bit quiet lately, it’s only because they’ve been pulling together this year’s big digital event.

Noted digital marketing industry experts again fill the roster for the Louisville Digital Association’s annual Digital Media Summit.

logoThe organization’s annual fundraising conference is scheduled for Thursday, Oct. 16, at Bellarmine University. We’re giving you advance warning, because the summit likely will be a sellout. LDA is promising a “notable” keynote speaker will headline the event, with the person announced in the coming weeks.

The seminar will feature authors and experts Kyle Lacy, Tim Hayden, Tom Webster, Julia Roy and Dr. Karen Freberg, among others.

The speaker lineup includes:

• Kyle Lacy, senior manager of content marketing and research for the Salesforce ExactTarget Marketing Cloud and author of three industry books, including “Branding Yourself” with fellow speaker Erik Deckers. Lacy will dive into current trends and expectations for the digital marketing space.


Julia Roy

• Julia Roy, founder of Workhacks and productivity expert who burst onto the Internet scene as one of the first true “personal brand” celebrities. Roy will cap off the day with innovative and useful productivity tips for every business and professional.

• Tom Webster, VP for Strategy at Edison Research, one of the leading consumer research firms globally, and co-author of “The Mobile Commerce Revolution.”

• Tim Hayden, principal of TTH Strategy and former North American lead for mobile marketing for Edelman and, with Tom Webster, co-author of “The Mobile Commerce Revolution.” The two will present their findings and conclusions from their new book, which publishes the week of the event.

Dr. Karen Freberg

Dr. Karen Freberg

• Dr. Karen Freberg, assistant professor of communications at the University of Louisville and noted academician studying the application and effects of social media and digital marketing related to public relations and crisis communications. Her talk will focus on how to choose and leverage the right channels during a crisis.

• Erik Deckers, president of Pro Blog Service, co-author of “The Owned Media Doctrine,” “No Bullshit Social Media” (with LDA’s own Jason Falls) and “Branding Yourself” (with fellow speaker Kyle Lacy). Deckers will provide content marketing expertise focused on the practice of writing and writing well.

• Jason Brown, founder of SERPWoo and digital marketing data expert who will explore the science and data-driven approach to social advertising.

The event will be hosted by Jason Falls, LDA’s co-founder who has led or worked with brands including CafePress, Jim Beam, Trident, Humana, AT&T, Bacardi, Maker’s Mark and others. Falls is the co-author of two books on digital marketing topics, the aforementioned “No Bullshit Social Media” with Deckers, and “The Rebel’s Guide to Email Marketing “with D.J. Waldow.

“These are speakers all of us on the board would pay to see,” Falls stated in a news release. “That’s one of the top criteria for bringing them here so our audience in Louisville can do just that.”

The event is scheduled for 8:30 a.m. until 4:30 p.m. at Frazier Hall on the Bellarmine Campus. Breakfast and lunch are included in the ticket price.

Registration for members of the Louisville Digital Association and related partner organizations such as the International Association of Business Communicators (IABC), is $129 and includes breakfast and lunch, plus the full day featuring nine digital marketing expert speakers.

For non-members, the rate is $179. Student registration, with proof of enrollment, is just $49. There is no early-bird registration this year, but registration is limited and will close Oct. 10.

Reserve your seat here.

The Louisville Digital Association Integrated Communications Summit is now in its sixth year. The profits from the event go to help fund the organization, a nonprofit, professional organization based in Louisville.

The summit is presented by Brown-Forman and the Bellarmine University School of Communication along with the Salesforce ExactTarget Marketing Cloud, Leap and Sparkcentral along with Social Strata among others.

About LDA: The Louisville Digital Association, originally founded as Social Media Club Louisville, furthers the digital future of Louisville and the Commonwealth of Kentucky by facilitating conversations, learning and advocacy for those invested in the business of technology.