Dan Pfeiffer, former senior advisor and digital lead for President Barack Obama’s administration, will provide the keynote address at the Louisville Digital Association’s seventh annual Digital Media Summit this fall. Other speakers will include “The Content Code” and “Return on Influence” author Mark Schaefer, “Brainfluence” author Roger Dooley, and web analytics expert Christopher Penn.
Pfeiffer led digital and social media strategy for the White House and was part of the administration from 2009 through 2015, when he joined CNN as a political commentator. He also worked on Vice President Joe Biden’s unsuccessful campaign for president in 2000.
“Each year we try to outdo the previous year’s summit in presenting the best thinkers and ideas for Louisville’s marketing and business community,” said Jason Falls, president of the LDA, in an advance news release provided to Insider Louisville. “I think we’ve done it again. Dan Pfeiffer’s strategies revolutionized the Presidency. Mark Schaefer is one of the leading digital strategists in the world. Christopher Penn is widely regarded as the world’s leading authority on web analytics for marketing. And that’s just three of the day’s speakers.”
The one-day event is Thursday, Oct. 8, at the Muhammad Ali Center from 8:30 a.m. to 5 p.m. Tickets are $159 for LDA members and $199 for everyone else. Students can attend for $49. Tickets are available now online. The press release promises, “The cost includes breakfast, lunch and a full day of sessions to help business owners and marketers maximize their digital marketing strategies and tactics.”