It doesn’t matter how you pronounce the name of our beloved city, it just matters that so many people care enough to try right now thanks to Capital One’s latest commercial geared toward the NCAA market.

The 30-second commercial shows actor Samuel L. Jackson, director Spike Lee and basketball star Charles Barkley road-tripping to the Final Four, this year in Indianapolis; as they pass through Louisville, they have a heated, humorous debate on how to correctly pronounce our city’s name.

The Louisville commercial is one of a handful of ads created by Capital One, a top-tier sponsor of the NCAA, and it’ll run throughout the tournament. This is the company’s fourth year as a corporate partner of the collegiate association.