SluggerThe Louisville Slugger Museum and Factory has chosen feisty Louisville-based advertising and marketing firm Oohology as its agency of record.

Oohology was chosen after a thorough selection process involving multiple agencies, including some of the larger firms in Louisville, according to Brad Luttrell, associate creative director at the firm. “We’re really proud to lock this one up and start working on it this week,” he wrote to IL.

Oohology will take over all the creative needs of the museum as of this week, and will tackle a range of projects, including exhibition design, digital and traditional media planning, and integrated creative campaigns. Oohology announced this news today.

Anne Jewell, executive director of the Louisville Slugger Museum, said it was time to shake things up. “Oohology had a very different approach, and that appealed to us,” she said in a statement. “They bring a lot of swagger to the table, but have the creative chops to back up that bravado … we expect to go places we’ve never been.”

The Slugger Museum let Oohology know it got the job via a special delivery of Oohology-labeled Louisville Slugger bats, and a song announcing the win. The song was to the tune of “Take Me Out to the Ballgame.”

Kate Morrison, chief marketing officer at Oohology, said the agency is evolving. “We have some of the city’s best creative minds, and we’re going to show what we can do,” she said in the press release. “It doesn’t get better than an opportunity to do that for one of Louisville’s most iconic brands.”

In addition to Oohology’s main location in Louisville, it also has offices in Cincinnati and Indianapolis. The firm has 36 employees and has worked with brands including The Kentucky Derby Museum, Peptides International, and The Comfy Cow.

The Louisville Slugger Museum and Factory is one of the River City’s premier tourist attractions and has hosted over four million visitors.

Oohology has had some growth in 2015, adding multiple employees and a video production unit.