“This community has been so good to us, so we thought this would be a great way to give back,” she said.
Lemonade Day is a business and financial literacy program for children that teaches the budding entrepreneurs how to start, own and operate a business — a literal lemonade stand. The program is offered annually and is in more than 50 cities nationwide, but this is the first time it will be offered in Louisville.
River City Bank is the featured sponsor. Any student who goes through the Lemonade Day program and then opens an account at the bank receives $5 free.
Lemonade Day is typically the first Sunday in May, but because lemonade is not known for its restorative powers over hangovers, Coulter, who started this effort with her husband and business partner, Chad, opted to move Louisville’s date to April 29.
Jan Helson, director of Global Game Changers, is helping with the program and through the GGC, 250 students will enroll in the program. Lemonade Day Louisville’s goal is to register 500 youth this year. Coulter said her goal is to double enrollment to 1,000 next year.
Each child, K-5, that registers will receive a free backpack and an entrepreneurship workbook that teaches them 14 lessons, including “how to set a goal, make a plan, work the plan and achieve their dreams,” according to a news release. Some schools and community centers will host after-school programs for kids who want to work through the program with mentors and instructors.
At the end of the program, the participants start their own lemonade stand (or partner with a friend) using the lessons learned. They are encouraged to save some of the money they earn and also donate some.
Coulter said she heard about Lemonade Day from locals Larry Horn, Ben Reno-Weber and Emma Brown, but said that “they are all crazy busy so I think they just couldn’t pull things together quick enough to get it off the ground.” She said that 2017 looks considerably slower for her and her husband after opening up three restaurants in two years.
The program needs mentors, volunteers and sponsors. Coulter is looking to raise $18,000 for the program and already has raised $10,000. Also needed are businesses with good sidewalk traffic willing to host a stand. You can sign up or donate on the website.
The kick-off for the program will be in mid-March.