Updated 11:34 a.m.
B Lab, the international B Corp certification agency, has announced that MobileServe, a volunteering tracking app headquartered in Louisville, has passed its rigorous standards for social and environmental performance, public transparency and legal accountability, and has earned B Corp status.
B Lab is a nonprofit organization that serves a movement of people who want to “use business as a force for good.” Companies must submit financials, policies and processes to the nonprofit. These are measured against complex rubrics and scored. A business has to reach a certain score before it can be considered for B Corp status.
Co-founder Ben Reno-Weber told IL that the MobileServe team had been working to get certified since the beginning of last fall. He called the process “pretty intense.”
“A lot of back and forth of documents,” he said. Also, there were steps that they discovered that they could take to earn more points. For example, the startup didn’t have an employee manual, but they worked with Tom Williams of Stoll Keenon Ogden to create one to help boost their certification.
MobileServe is the second Louisville company to achieve B Corp certification, joining Facilities Management Services, which announced its certification earlier this year. That company’s president, Scott Koloms, and Williams are both advocates of B Corps.
“Doing Good isn’t just a fluff thing for companies anymore,” explained MobileServe co-founder Chris Head in a news release, referencing the company’s tagline: Do Good. “Consumers and employees, particularly millennials, are making real purchasing and employment decisions based on whether or not an organization aligns with their values. Our company helps other organizations to tell that story in a way that people can hear.”
MobileServe has more than 10,000 active users in 49 states. This year, the company closed on a $1 million round.
The MobileServe announcement is a timely one. HB 35 is going to the Kentucky Senate’s Agriculture Committee Tuesday. HB 35 allows for companies who put the public good as part of their corporate philosophy while still pursuing profits to be designated “public benefit corporations.” The bill’s sponsor is Rep. Jerry Miller, R-Louisville.
Update: HB 35 passed through the Agriculture Committee.