A rendering of what the Nucleus cluster ultimately will look like a billion dollars from now.

(Editor’s note: Don’t believe everything you read in the newspaper. Our eagle-eyed fact checker Steve Kaufman caught a huge goof in today’s NYTimes post about Louisville. Which IS NOT “the largest (city) along the 981-mile Ohio River ….” That would be Pittsburgh, which has a combined statistical area population of 2.45 million. Cincinnati would be second, with 2.2 million people. Louisville is third, with 1.4 million people.)

Well, it must be true. It’s in the New York Times.

A story today on the New York Times website  begins with this sentence:

LOUISVILLE, Ky. — This entrepreneurial city, the largest along the 981-mile Ohio River, is adept at understanding how geography, resources and new markets can be turned into business opportunities.

That’s entrepreneurial in the big-investment, long-term care side, nurtured by the University of Louisville, according to NYTimes. Specifically, all the happenin’ businesses clamoring to fill up the new 8-story Nucleus Innovation Park building under construction at Market and Floyd streets.

The Times post, “Louisville, Ky., Stakes Future on Care for Elderly,” makes clear that Louisville leadership has based all its hopes and dreams – and not an insignificant amount of money – on demographic trends:

Eileen Pickett, executive vice president of Greater Louisville Inc., the city’s economic development agency, added that the project had an important cultural goal. “We want to help make retirement and aging cool,” she said, without a trace of irony.

Why is aging cool? Because everyone is doing it. The huge blip of Baby Boomers 55-years-to-66-years-old is, ah, old news, so to speak. The fastest growing age category in the United States is people 100 years old or older.  About 70,000 Americans have turned 100, with the number expected to rise to about 600,000 by 2050, according to the U.S. Census Bureau.

Keith Schneider, who wrote the post, states that Louisville has more than 500 companies in the extended care/health insurance space tied to long-term care. Which is news to us.

These companies employ more than 20,000 professional-level workers, according to city figures, and form the largest concentration of aging-care companies in the United States, Schneider wrote.

But this is a most un-NYT-like puff piece by a freelancer that just accepts whatever Vickie Yates Brown is selling, which is that 70 percent of the 200,000-square-foot, $38 million Nucleus building – scheduled to open next spring – is leased.

So far, that list of clients is secret, as is everything to do with the University of Louisville.

As far as we can tell, the only tenant that’s publicly announced they’re going to Nucleus is a start-up apps company, WhyWait, that creates smartphone apps for the restaurant industry.

Further, a source who’d been approached about moving his offices to Nucleus said he was given a list of companies that have signed “tentative leases.”

“But when I called the people I knew (at these companies,) everyone said all they’d done is taken phone calls from Nucleus executives. No one had really committed.”

Much ado about nothing? Who knows. Business First doesn’t. Reporter David A. Mann dutifully reported earlier this month, as is the tradition there, about  seven startup companies interested in locating in the new Nucleus building signing letters of intent.

Two of those companies have requested an entire floor to themselves, essentially asking for about 20,000 square feet each, Mann quoted Brown as saying.

But alas and alack, Brown declined to identify the companies that have provided letters of intent ….

At least she’s consistent: Brown didn’t tell the New York Times, either.