Chef Allan Rosenberg is cutting down his daily commute considerably.
Rosenberg, who moved to Butchertown less than a year ago, is opening a new pizzeria across the street from his home in the former Hall’s Cafeteria building at 1301 Story Ave.
“Butchertown is really expanding and growing,” he told Insider Louisville. Rosenberg added that he would continue working as the culinary director at Anoosh Bistro for at least another month or two while readying the restaurant.
He’s no stranger to pizza, having founded Papalinos Pizza. However, Rosenberg is calling the new venture Butchertown Pizza Hall because, he said, the name fits well with the neighborhood and building but also because Papalinos Pizza is trademarked by the people Rosenberg sold the business to.
“I can’t call it that or I would,” said Rosenberg, who also owned Fontleroy’s, an oyster bar and upscale restaurant on Bardstown Road that closed last year.
Similar to his first pizza concept, Butchertown Pizza Hall will specialize in thin crust pizzas with high-quality meats and a variety of toppings. “It’s a really good product to be creative,” he said.
The menu also will include hot and cold sub sandwiches, chicken wings and salads. Prices will start at $3.50 for a cheese slice, with the most expensive full pizza cost $28 to $30, Rosenberg said.
Butchertown Pizza Hall will be quick-service with 20 to 25 employees. Customers will be able to grab a slice to go, but the restaurant also will have seating for about 100, a full bar and an arcade in the back of the more than 4,000-square-foot space for people who want to hang out.
In addition to nearby residents, Rosenberg said he wants to cater to Swift Pork Co. employees who are almost a built-in customer base.
Butchertown Pizza Hall may open in June, but that will depend on how long renovations take. Rosenberg did not know how much the renovations would cost but said they will mostly focus on the look and feel of the building.
The building looks like it still has the original decor from when Hall’s Cafeteria opened more than 60 years ago, Rosenberg said, adding that he’s going for a “modern industrial chic” design.
When asked about Rosenberg’s plans to open a pizza place in the former Hall’s Cafeteria, developer and property owner Andy Blieden uttered a phrase not often heard in neighborhoods east of downtown.
“I feel like Butchertown is underserved when it comes to pizza,” he said.
Blieden said he wanted a tenant who could serve the neighborhood and bring something new.
“His pizza is fantastic. His concept is great,” he said of Rosenberg. “It’s all about keeping the momentum we’ve got in Butchertown.”
In addition to Hall’s Cafeteria, Blieden also owns Butchertown Market and has been redeveloping several buildings along Story Avenue and Main Street to create a small retail and restaurant district.
Butchertown Pizza Hall will be open seven days a week for lunch and dinner, with late-night hours on Fridays and Saturdays.