Small Business Saturday is Nov. 28. | Courtesy of LIBA

Small Business Saturday is Nov. 28. | Courtesy of LIBA

Millions of American shoppers will take to the streets and to the Internet super highway during the next four days in search of deals, good times and Christmas gifts.

In Louisville, the masses will flock to different areas of town depending on the experience they are looking for.

Shoppers will head to Oxmoor Center and Mall St. Matthews on Shelbyville Road for deals from big-box stores and the convenience of having so many stores in one place. Others will walk down Bardstown Road or around Norton Commons to spend their Christmas money at locally owned establishments.

And those who hate crowds will stay on their couch in their pajamas and watch Netflix while seeking deals online.

To give shoppers an extra incentive to “Buy Local” either in person or online, the Louisville Independent Business Alliance is offering the chance to win a $1,000 shopping spree at local businesses to qualifying shoppers via its HoLOUDays promotion.

Participants must buy something from five separate LIBA member businesses (check the list here) between now and Jan. 5 and then turn in the receipts to be entered into the contest. The winner will be drawn at 12:30 p.m. Jan 12 on WAVE-3.

“The Small Business Saturday campaign and the hoLOUdays Contest are aimed at contrasting the typical Black Friday shopping frenzy with a neighborly, community-minded approach to thoughtful gift giving,” Jennifer Rubenstein, LIBA’s director, said in a news release.

“Buying from locally-owned independents is a gift to the community because of the financial ramifications and the well-being of the businesses that make our town unique.”

Rubenstein, Louisville Mayor Greg Fischer and U.S. Congressman John Yarmuth will be at Heine Brothers’ Coffee, 4305 Shelbyville Road, at 10 a.m. to officially kick off Small Business Saturday and give away swag.

Online this weekend (and Monday), Beatles fans can help refugees and get discounted tickets to next year’s Abbey Road on the River. Fifteen percent of all ticket sales from Friday through Monday will be donated to Kentucky Refugee Ministries.

“With the recent terrorist disaster laying heavy on the hearts of our customer base and the entire American public, we feel this cause needs our compassion right now,” organizer Gary Jacob said in a news release

On Friday, single day Abbey Road tickets will cost $16 when you enter the code “Friday” online. Customers can also receive 20 percent off two or more tickets on Monday using the code “Cyber.”

Future holiday celebrations

Bardstown Road stores will be bustling this weekend, but the area’s annual holiday celebration hosted by the Highlands Commerce Guild won’t be until Dec. 5.

This year is the 30th anniversary of Bardstown Road Aglow, where businesses offer various deals and activities for visitors, including a free gift wrapping station, pictures with Santa Claus and specialty Maker’s Mark cocktails at participating bars. Click here for more information.

Norton Commons also will host its holiday open house on Dec. 5 from 10:30 a.m. to 7 p.m. The more than 55 businesses in the residential community will offer deals, and Norton Commons will offer free pictures with Santa from 3 to 5 p.m. and free sleigh rides from 5 to 7 p.m. in exchange for an unwrapped donation to Toys for Tots.

Donations should be taken to the Norton Commons Sales Center, located at 10712 Meeting St.

While out there, you might consider looking at a house. Norton Commons Realty is offering an unconventional deal for the holidays. The company is giving up to $10,000 in incentives for new homeowners who close on a property at Norton Commons by Dec. 31.