The South End Zone is located at 13016 Dixie Highway. | Courtesy of South End Zone

Louisvillian Rod Mitchell, who described himself as a longtime restaurant employee, is now investing in his own concept in an area of Dixie Highway that offers nearby residents only a few food options.

The restaurant called South End Zone will serve breakfast, lunch and dinner out of a space at 13016 Dixie Highway.

Mitchell described the concept this way: “If Buffalo Wild Wings and Waffle House get together and have a child, that’s us.”

Mitchell said he’s wanted to open up his own place for a while after years in the restaurant industry.

The location on Dixie Highway just past the Gene Snyder Freeway, is “very underserved,” Mitchell said, noting that Christi’s Cafe is the only place that serves breakfast within a couple of miles of South End Zone’s location, and there are roughly a handful of other restaurants serving lunch and dinner nearby.

South End Zone will offer something for everyone, Mitchell said. “Here, it’s a one-stop shop.”

The menu will include specialty waffles and pancakes like a banana split waffle, omelettes and other breakfast staples. It also will feature signature burgers, wings, chicken, Navajo tacos and an “extensive” appetizer list, he said.

Prices aren’t set yet, but Mitchell said they will be reasonable. South End Zone will seat 92 and employ roughly 50.

The restaurant is still under construction and is awaiting approval from the state Alcohol Beverage Control to serve alcohol. Mitchell said he hopes to open in mid- to late-January.

“We’ll be ready for the Super Bowl,” he said.

Although it will serve alcohol, Mitchell said he wants South End Zone to be a family restaurant, not a bar.

“We want people to feel at home here,” he said, calling it a “down-home place.”