Photo credit, Briocare
Briocare, a company that leverages voice-first technologies to help seniors “age in place,” came to Louisville as part of XLerateHealth’s 2019 cohort. Then they decided to move here.
XLerateHealth is a nationally recognized healthcare accelerator that helps early stage healthcare companies build out their commercialization strategy. It’s headquartered in Louisville, where it can take advantage of the healthcare heritage, knowledge, and innovation our city is known for.
Briocare’s founder, Shaun Mitra, described the four-month cohort:
"For six weeks or so there was a big emphasis on making sure we understood what market we’re going after, and how to align our product very precisely with that market. Every week we did a short pitch and a long pitch for the company, so that made us extremely experienced at pitching to any type of stakeholder,” Mitra said.
Briocare uses a combination of mobile technologies and smart device technologies to allow seniors to age in place. The tech revolves around three aspects delivered through an Alexa device:
Care, an app that helps with daily care such as medication reminders, care instructions, etc.
Companionship, which offers 12 to 15 choices of music, podcasts, memory games, and health information.
Connection, that enables messaging to a senior from anybody anywhere in the world. “They can just click on the link using a cell phone, iPad, laptop, or computer, and they can record a personal message or word of encouragement, whatever it is, and it will go straight to Alexa device of the older adult,” Mitra said.