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Louisville is well known for key industries like logistics, healthcare and aging innovation, and food and beverage. But educational technology is coming on strong as another important sector.
Here’s a look at three diverse edtech players: Capture Higher Ed, EdjAnalytics, and Wiley Educational Services (parent company of Learning House).
Capture Higher Ed, Leonard “Nappi” Napolitano, CEO
What they’ve been doing: They’ve been solving one of the most crucial challenges facing university enrollment offices across the country: the ability to make a genuine, lasting fit between prospective students and their institutions. Their platform—specifically built for higher education—combines recruitment marketing automation and predictive models that are managed by teams of enrollment and data experts.
A recent success story or two: Recent accomplishments include releasing enrollment management’s first outcomes-based pricing model; making major enhancements to their Behavioral Intelligence Platform, including the addition of higher education’s only Behavioral Email Series for student recruitment; and enhancing their technology partnerships with other edtech companies like Conduit by PlatformQ Education and PLEXUSS.
EdjAnalytics, Elizabeth Mays, Education Outreach Director
What they’ve been doing: They’ve been working with a large, urban school district to build predictive models that identify the students who are least likely to hit various outcomes: summer melt, third-grade reading proficiency, etc.
A recent success story or two: Their third-grade reading model was highly predictive in identifying—as early as kindergarten—the students most at risk for not achieving third-grade proficiency in reading. They also built models for pre-K, post-K, 1st grade, and 2nd grade, which let the district see the impact of drivers like hours of reading intervention or changing schools.
Wiley Education Services, Todd Zipper, President
What they’ve been doing: Wiley, which acquired Louisville-based Learning House in 2018, has been continuing its evolution from just developing content to being a trusted provider of tech-enabled platforms and services. They help learners achieve their goals through digital courseware, online test prep and certifications, online degrees, short courses, tech training and recruitment, and professional development resources.
A recent success story or two: As part of its effort to close the digital skills gap, Wiley acquired IT training and job-placement provider mthree in January; mthree works with some of the biggest employers around the world to train, place and build the labor force they need to be successful.
Why ed tech is important
The education sector has a huge opportunity to rethink the current, binary view of education to create a more hybrid, tech-enabled model that places flexibility, accessibility and outcomes above modality. These are just a few of the organizations working to make that happen.