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Red e App is a mobile workforce performance company founded in 2011 that pioneered a workflow platform for businesses who need a reliable means of communication for employees who don’t work at a desk. Red e App‘s clients run the gamut from manufacturing to healthcare.
As a commitment to helping Kentucky organizations get back to work with all their employees digitally connected, Red e App will offer free access to the their platform until Labor Day. This offer will address employee communication needs, whether it’s an issue with a particular location, staff retention, motivation or just lack of communication across the company.
Louisville Future spoke with Jonathan Westbrook of East & Westbrook Construction about how Red e App’s tech has transformed its business processes.
What do you guys do?
Westbrook: We self-perform a lot of concrete and steel work as well as general construction. Because our field employees grew from around 60 to over 175 in a short amount of time, we had a lot of people with whom we needed to communicate. We needed to develop new programs. The majority of our employees don’t use email. They don’t work at a desk.
Red e App seemed like the perfect way for us to communicate key messages to our employees.
The platform is deeper than just a communication tool, right?
Westbrook: Yes. We have a Resources section where a lot of our company documents live, including our employee handbook, information about insurance and 401(k), etc. All of this is right at our employees’ fingertips as reference material. We can continue to add to that, depending on what we need.
The other thing we really leaned into was the Forms capability. Employees can submit a form if they have an issue or problem with something. They can snap a picture, tell us where it is, what it is, and the issue will get elevated to managers.
We also celebrate successes and good jobs company-wide extending much-deserved recognition and encouragement. It’s been invaluable from that standpoint for us.
Red e App is very customizable then?
Westbrook: We’ve done a couple of other things that are kind of unique. One of those is our scheduling system is tied into Red e App. So every day when the schedule is created, all of our employees are sorted into groups based on the projects they’re assigned. It’s integrated with our scheduling program.
During COVID-19, Red e App was a great tool for communicating with our employees about all of the crazy changes that were happening so fast. We started by producing a video. I shot it on my phone and sent it out to all the employees—hey, here’s what’s going on, here’s what you need to do, etc. Now, 14 months later, it has become a weekly tradition that we send out a Friday video to all of our employees and let them know things that are going on.
We have over 225 employees spread out over multiple states. But at least this way management has a touchpoint with them through the app. It has really added to our connectivity as a company.