Aperity, Inc., provider of data management and analytic solutions for supply chain partners, has joined the Nielsen Conect Partner Network. This means that Aperity will now utilize Nielsen data within Aperity Beverage Data Exchange, an open, community-centric data solution that helps facilitate business insights between supply chain partners.

Aperity can leverage tools like Nielsen TDLinx, the industry standard for tracking and coding retail locations and Nielsen TDLinx, a coding system that unlocks rapid integration of other Nielsen data sources. About TDLinx, John Madalon, Aperity Founder and CEO, said “Nielsen’s TDLinx product is recognized as the industry gold standard, and we are delighted to combine that solution with the Aperity Data Exchange to improve data accuracy and data governance while facilitating improved business insights between supply chain partners.”