Churchill Downs Incorporated, the parent company of Louisville’s Churchill Downs and The Kentucky Derby, has signed with two tech partners to help build its presence in sports betting and iGaming. The companies are GAN Limited and Kambi Group PLC. GAN makes B2B gambling software-as-a-service and Kambi provides sports betting services to gaming operators.
Both companies will help power BetAmerica, CDI’s big play in the sports betting and iGaming world. The companies will provide account management, casino platform, sports trading, and risk management services for BetAmerica. A new, integrated platform will offer online, mobile and on-property wagering for BetAmerica’s players.