GE’s Appliance Park occupies 750 acres in Louisville, enough area to have its own zip code. GE Appliances, a Haier company, currently employs 12,000 people, 6,000 of whom are in Louisville. Their operations in Kentucky generate an annual economic impact of $11 billion.
Aside from the economic love GE Appliances brings to our area, it is also at the forefront of innovation during a time when digitizing our behaviors is more important than ever. Interested in app-guided cooking with artificial intelligence? How about appliances with WiFi Connect technology and voice-activated devices where you can, for example, tell Alexa to preheat the oven to 350 degrees before you leave the grocery store or tell the dryer to keep tumbling?
These examples are why GE Appliances was named Smart Appliance Company of the Year for three consecutive years by IoT Breakthrough. The mission of the IoT Breakthrough Awards program is to recognize the innovators, leaders and visionaries from around the globe in a range of IoT categories.
The Innovation Studio
Now the company has launched The Innovation Studio by GE Profile. It is a testing and development facility that is staffed by engineers and designers; an idea playground for developmental products created for early adopters. It allows for a pre-order, pre-purchase product conversation with consumers that grows the technology while testing enthusiasm for product ingenuity.
“This new effort will engage consumers with different approaches to explore new products that create ease, convenience and wow made possible by their appliances,” Todd Getz, executive brand director for GE Profile and GE brand said about the Innovation Studio when it launched.
Louisville Future spoke with Bridget McCauley, brand development senior manager, GE & GE Profile, about the Innovation Studio.
“We’re excited about building products to help their owners live the life they want and do it in the easiest way possible,” McCauley said. “We’ve always had these huge sessions where we ideated and identified some products that are a little more niche. We thought it would be great if we had a virtual space where we could tell people the story and kind of give them a peek behind the curtain. They can actually watch ideas go from sketches to real life. The products developed will be for a specialized audience based on their cooking techniques and lifestyle.”
Over the coming weeks, they will be teasing out some of their innovative products.
“GE has held such a presence in Louisville for so long. Think about the innovation and tech that has come from GE over a lot of years. They have consistently been driving first-to-market ideas for years,” McCauley added. “The studio elevates this innovation. We want people to know that leading innovation is coming out of Louisville, Kentucky.”