Slingshot, a Louisville software and app-development company “for big kids and daredevils,” has been helping companies like Churchill Downs, PetFirst Insurance and Metlife develop software and apps since 2005. Now the company has launched a startup arm to help aspiring entrepreneurs develop their products and strategies. The new division is called Slingshot Ventures.

Slingshot Ventures will help entrepreneurs develop their products, including strategy, research, design and development. For those who need it, the company also offers sales support. The company says it’s not offering a coding-for-equity deal, but instead will be actively engaged in helping startups build out their ideas. One startup getting in on the deal is Dr. Dictate, an app conceived by an orthopedic surgeon that allows doctors to make their transcriptions during surgery through voice activation.