DO/LIVE/LOVE Brewing unveiled its plans Wednesday for a 22,000-square-foot brewery complex in Butchertown that will bring with it a mission to benefit the neighborhood as well as brew good beer.
“We believe beer pairs perfectly with compassion,” said co-founder Dave Childress at a news conference in front of the future brewery. “We believe beer pairs perfectly with community. We believe beer pairs perfectly with positivity.”
DO/LIVE/LOVE brings with it a nonprofit arm that Childress said already has raised $450,000 in two years for various other nonprofits, such as military and veteran-focused organizations and charities focused on curing rare childhood diseases.
The cost to fully renovate the sprawling, 1950s-era former meat storage warehouse was set at $5.5 million, with a goal of opening next March, around the time the new Louisville City FC soccer stadium is slated to open.
Plans include an outdoor beer garden, a north-facing, second-floor balcony with views of the Ohio River and the stadium, and a rooftop deck with 360-degree views of the city. The brewery will incorporate multiple casual food options and is expected to employ at least 30 people once open. Construction already is underway.
The building itself is massive and broken up into large spaces. Some walls will be removed in the front part of the building to make way for patio seating. One part of the brewery complex will include a full kitchen with dining area, with a brewery and taproom taking up another section of the main floor.
The second floor will offer more taproom space, plus the deck. Private-use space also will be part of the brewery.
Co-founder John Flodder said the DO/LOVE/LIVE — which stands for “Do good, love big and live now” as part of its community focus — will house a 20-barrel brewhouse, and the plan is to start by brewing about 1,500 barrels of beer annually. Draft distribution will be part of the business model, which is to stay “hyper local,” Flodder said.
The ownership group is made up of three U.S. Armed Forces veterans — Childress was stationed at Fort Knox for a time, while Flodder is from Columbus, Ind., and previously lived in Louisville. They have teamed with developer Andy Blieden as a real estate consultant, plus local architects and engineers to help design the brewery.
“We have a fantastic local team helping us bring this project to life,” said Luke Scoggin, a third co-founder.
Flodder acknowledged that choosing Louisville, and specifically the Butchertown neighborhood, was greatly influenced by the location and projected opening of the soccer stadium. He said DO/LOVE/LOVE’s owners not only looked at other spots around the city but also nationwide before deciding on the old Dryden Provisions building at 1016 E. Washington St.
The news conference was attended by about three-dozen people, including civic leaders, media and neighbors, as well as Mayor Greg Fischer and Metro Councilwoman Barbara Sexton Smith, who “christened the building” Navy-style.
Blieden led off the news conference by shouting, “Who wants a beer?” — which drew cheers.
He echoed the sentiments of others who spoke about the brewery’s mission to be a big part of Butchertown’s continued growth, saying, “One of the most exciting things is to find a company like DO/LOVE/LIVE, who embraces our values” and calling the brewery “a mecca for great beer, great friendships and great fun.”
“Butchertown is really hopping,” Fischer said. “This neighborhood is exploding with development. … This is a great, great place to be.”
He added that during initial meetings with the brewery founders, he was impressed because they had the “vision and the concept of what a business should be.”