Morels Cafe, the popular vegan restaurant in the Highlands/Irish Hill, has in short time created quite a fan base in and around Louisville. Now, it apparently has a new fan in rapper Flavor Flav.
A new video on Instagram shows the 59-year-old Flav pontificating on the restaurant’s Frito Pie dish, a menu special this week that consists of a bed of Fritos covered in vegan chili, beans, cheese, onions, jalapeño slices and sour cream.
While it sounds delicious on its own, the member of seminal hip-hop band Public Enemy makes it sound even better in the video, which runs about one minute.
In the video, the rapper — who was not sporting his signature clock and chain — talks first about the Morels special, then lists the ingredients, adding, “Wow, that sounds kind of good, know what I’m sayin’? For real, it makes me wish I could come out there … and get me a slice of the pie. Know what I’m ‘sayin?”
Morels owner Stanley Chase III said he contracted Flav to do the video by way of Cameo.com, a service that connects businesses and individuals with celebrities to do personalized videos.
Artists such as comedian Norm McDonald, musician/actor Ice T, NFL star Antonio Brown and “Game of Thrones” actor James Faulkner are available. Journalist Katie Couric will even do a video if it relates to cancer fundraisers.
To get Flav, the cost was $150, Chase told Insider. He submitted a short script, and the rapper extended it on his own. Chase said the video, which he posted on the restaurant’s Facebook page about 11 a.m. on Tuesday, had more than 1,000 views within an hour.
“My phone is blowing up with people saying, ‘How’d you do that?’” Chase said.
He first used the site last year when he paid to have former “The Bachelor” star Arie Luyendyk Jr. record a short birthday video for his girlfriend.
“I was just out in L.A. last week and I had this thought, ‘Why isn’t anybody using this for their business?’” Chase said. “I saw Flavor Flav and I thought, ‘Oh, my god.’ I thought it would be so funny to have Flavor Flav do it. I didn’t think he would do it, honestly. But, like, six hours after I submitted it, I had it in my inbox. I was freaking out.”
He said he’d spent similar money on Facebook ads to promote weekly specials, but “it never works like you want it to.” This promotion just started and is already paying dividends, at least in terms of gaining attention for the special and for the restaurant.
Perhaps the most entertaining moments in the video are in the ad-libbed lines toward the end, when he riffs on the Morels slogan, “The future is fake.”
Flav improvises, saying, in part, “Somebody said that the future is fake. But you know what, the future’s not fake. The only thing that’s going to really be fake is if you guys front and don’t go down to Morel’s and try that vegan Frito Pie. Then you’ll be fake. You know what I’m sayin’?”
Chase clarified that the slogan refers to the future of “fake” meat products that are totally vegan, but adds of Flav, “He completely went his own route with it.”
Chase said he has considered enlisting skateboarder and former “Jackass” star Bam Margera for a future promotion. Stay tuned.
Morels Cafe, located at 619 Baxter Ave., opened in spring 2017. It is known for other items like the Farby’s, a vegan version of an Arby’s beef and cheddar sandwich, and the Chick-Faux-Le, a vegan spin on Chik-Fil-A’s chicken sandwich.