Louisville-based CafePress confirms layoffs due to ‘strategic’ changes

One of the cubicle areas in the new CafePress headquarter building. | Photo by Boris Ladwig

CafePress laid off fewer than 10 employees at its Louisville headquarters, according to the company. | Photo by Boris Ladwig

A Louisville-based internet business has made some staffing cuts.

E-commerce company CafePress confirmed to Insider Louisville that it has laid off employees, all were in Louisville. CafePress started the process of closing its California office earlier this year and transferring five of the office’s 34 jobs to Louisville. The company laid off 17 California-based employees back in August.

In an email, the company said fewer than 10 employees were impacted by the recent layoffs, which were a result of strategic changes and the re-aligning of certain departments. IL reached out for additional information and will update the story if we hear back.

CafePress isn’t the only local company to lay off employees in the past week. IL reported this morning that Kindred Healthcare laid off 30 people last week as part of a move to cut overhead expenses as the company exits the skilled nursing facility business. Kindred will continue to operate long-term care hospitals and rehabilitation facilities.

Meanwhile, CafePress continues to struggle as revenues were down 2 percent to $19.2 million in the third quarter, which CEO Fred Durham previously said was an improvement compared to prior quarters. CafePress’s revenue dove 23 percent during the first quarter of this year.

“We are eager to get back to growth,” Durham told analysts during a conference call earlier this year. “While we have not turned the corner on revenue growth, the sequential improvements show that we are making the changes necessary to deliver on our commitment to restore revenue growth, and we believe we are moving in the right direction.”

The company’s total orders rose 9 percent during the third quarter of this year compared to the same period a year ago; however, the average value of each order dropped 11 percent to $31.

CafePress’s stock also has plunged 22.66 percent year-to-date, according to Yahoo Finance, and the company reported a $3.4 million loss during the first nine months of the year.

During the call with analysts, Durham predicted the company will see revenue growth next year in 2017.

“I feel like we have a lot of green field in front of us,” he said during the call.

Back in July, CafePress moved into its new $2.5 million, 25,000-square-foot office at 11909 Shelbyville Road in Middletown.

And earlier this month, CafePress co-founder Maheesh Jain announced his resignation as the company’s chief marketing officer, effective Dec. 31, according to a filing with the U.S. Securities and Exchange Commission. Durham will assume Jain’s job responsibilities in 2017.

According to CafePress’s website, Jain is an “early innovator of internet retail as the originator of user-generated, customizable on-demand e-commerce.”

He’s served in various capacities at CafePress beginning in 1999. In 2011, he and Durham both relinquished their daily duties with the company to pursue other opportunities, but in 2014, he and Durham returned to actively manage the company.