It’s a Dog Day afternoon at the Douglass Loop Farmers Market on Aug. 13

Dog Day is Saturday, Aug. 13. | Courtesy of Rocko's Rewards

Dog Day is Saturday, Aug. 13. | Courtesy of Rocko’s Rewards

By Ali Boland

The organizers of the Douglass Loop Farmers Market are turning next Saturday’s event over to the dogs — and their owners, of course. Rocko’s Rewards, a local company that makes all natural dog treats, is hosting the fifth annual Dog Day at the Highlands-area farmers market, providing pet owners the chance to meet with local vendors and learn more about proper pet care.

This year’s Dog Day will highlight the importance of maintaining your dog’s microchip. Nowadays, when a pet is adopted, they will have a microchip inside that helps track them if they run away. However, over time, the microchip can move or become inactive, so it is now suggested to add a chip check to your dog’s annual exam.

GynGyn and her son Thor were adopted in 2013. They serve as quality control inspectors and farmers market greeters. | Photo by Lenore Slawsky

GynGyn and her son Thor were adopted in 2013. They serve as quality control inspectors and farmers market greeters. | Photo by Lenore Slawsky

Audubon Animal Hospital will be on hand to offer free chip checks during the event. Sara Beavin, a certified Red Cross pet first aid instructor, also will provide information for owners about being fully prepared for emergencies.

My Dog Eats First, a local nonprofit that provides food and vet care to homeless pets, will accept donations of dog and cat food at the event. And Rocko’s Rewards will sell coupon sheets from local farmers and businesses for $5 as well. All proceeds go to My Dog Eats First, and only 300 sheets will be sold.

Dog Day takes place from 10 a.m.-2 p.m. on Saturday, Aug. 13, at the Douglass Loop Farmers Market, 2005 Douglass Loop.